Contact: Natalie Noel Cell: 225-229-4151 Email: Natalie@TechAdvocateGroup.com   FOR IMMEDIATE RELEASE

Varsity Sports, Experts in Athletic Shoes, Partners with

Baton Rouge Startup “The Healing Sole” to Host Launch of

New Flip Flop that Eases Heel Pain

             

BATON ROUGE, LA – December 16, 2015 - Varsity Sports, a leader and trend-setter in the local running scene, has partnered with The Healing Sole as the host for a soft launch of the new therapeutic flip flop sporting the same name. Persons interested in trying out The Healing Sole Flip Flop should run over to Varsity Sports, located at 2055 Perkins Road in Baton Rouge, this Saturday, December 19, 2015, from 11 a.m. to 2 p.m. for a 20% off introductory offer direct from the manufacturer. The therapeutic flip flop regularly retails for $149.99. “I designed The Healing Sole Flip Flop to incorporate a variety of treatment methods within one simple structure that is portable, affordable, and may be used repeatedly over time,” said Dr. Meredith Warner, inventor of the therapeutic shoe. “This is the only shoe for heel pain on the market that includes a rocker bottom sole, compressible medial heel, arch support, and neoprene straps, all of which work together to ease heel pain and start you on the road to recovery.” The inventor of the shoe, Dr. Meredith Warner, and her Healing Sole partner, Natalie Noel, will be on-site to answer any questions regarding heel pain, specifically Plantar Fasciitis, which the flip flop technology is specially designed to alleviate. Don’t leave without trying on The Healing Sole Flip Flop for a chance to win a complimentary pair. Varsity Sports is also giving away a gift card surprise to the first 50 people through the doors who mention their ELF holiday special focusing on “Exercise, Leisure, and Fitness.” "The Healing Sole is a huge, therapeutic step forward for those suffering from heel pain and we're excited to help bring it to Baton Rouge's athletic community," said Jenni Peters, founder and owner of Varsity Sports. "Supporting other local health-conscious, female, entrepreneurs, like me, is a really great bonus, too." “We are thrilled to partner with Varsity Sports for the launch of The Healing Sole,” said Natalie Noel, one of the owners of The Healing Sole. “Their reputation for quality athletic shoes and products is well known and we are honored to begin this journey with them.”   About The Healing Sole: The Healing Sole Flip flop was designed by war veteran and orthopedic surgeon, Dr. Meredith Warner, of Baton Rouge based Warner Orthopedics and Wellness, to help people recover faster from heel pain, like Plantar Fasciitis. For more information on The Healing Sole, please visit www.TheHealingSole.com. About Varsity Sports: Varsity Sports is a Baton Rouge based running store founded in 2000 by Jenni Peters. Since its opening, Varsity Sports has expanded with two more locations in Mandeville and New Orleans. For more information on Varsity Sports, please visit www.VarsityRunning.com.  

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